LEGO From The Beginning Essay Example | Topics and Well Written Essays - 1750 words

LEGO From The Beginning - Essay Example   This has been a silent trait of this firm. The well-maintained relationship and the support close all the inevitable people, like consumers, customers, business partners and all stakeholders was successfully extended to a more advanced level during this year. Looking at LEGO’s dedication, it will not be an understatement that this work and their motives will always mark their presence in the coming years. In 2007, the LEGO Group has covered the four years period out of its seven-year strategy. This was a very effective move with the motive, which is kind of acquired so far, that is to bring a complete change to the entire market and business scenario while developing LEGO as the best brand exhibiting their commitment towards creative building and playing the key role in providing effective learning techniques through play. As per their strategy, various aspects of processing, procedures, structure, and relations to stakeholders will undergo a primary change during the years 2004-10 (Annual Report, 2007). The prime objectives for all the stakeholder groups were well defined by the group in the year 2006 (Annual Report, 2007). These have been further intensely developed in the year 2007. The rigorous balanced approach to different stakeholder groups will certainly provide a significant platform for the future operations of this group.

Mcdonald's Marketing Campaign 2012 Research Paper

Mcdonald's Marketing Campaign 2012 - Research Paper Example Consumers want transparency and high standard of service. People want to take this as an opportunity to clarify all sorts of doubts and controversies that they have been hearing with regards to McDonalds over the years like the processing of chicken waste in the making of McNuggets etcetera. â€Å"Things from beef grades to the pink slime controversy are being questioned, and at first glance it seems as though McDonald’s is going to do something radical about our concerns† (Falconi, 2012). McDonalds might have achieved the intended aim behind running this campaign had all questions been answered objectively. However, McDonalds has still not confirmed its plans of addressing the concerns of the consumers. Lack of addressing of the questions has made the consumers think that McDonalds is doing false advertising. Many answers are cynical and manipulative rather than simple and straight-forward. Rather than answering the consumers’ questions, McDonalds is trying to find its way out smartly which is as frustrating for the consumers as difficult it is for McDonalds. Many answers are merely correction of the questions rather than answers (Falconi, 2012). The tricky answers have even shaken the trust of those consumers who had placed confidence in McDonalds meals before the campaign. Consumers are always curious to know more about a brand whether or not they are loyal to it. Any campaign that invites any question from the consumers without any restraint is bound to fail because consumers tend to take benefit of the situation and come up with cheesy questions. An organization has to establish limits somewhere because if everything is made transparent, it becomes very hard to make profits. Every organization has certain secret strategies that help the organization get competitive advantage. Complete transparency slips everything over to the stakeholders and the